Many people in northwest Lower Michigan hold the Oleson family name in high-regard. For some, it’s about the gifts the Oleson Family Foundation makes to local organizations; for others, it’s the region’s five Oleson’s Food Stores. But either way, it’s clear that the Oleson family cares deeply about strengthening our community.
It’s been a big year for Taste the Local Difference (TLD).
Taste the Local Difference has two distinct new logos to represent our local food brand in 2013. The green logo is the official logo that you’ll see in most of our publications, in our guide, our apps, and on our maps. The orange logo is the one you’ll be seeing in the retail setting where you actually purchase local foods. We came up with this design in a collaborative process with our design team at Flight Path Creative and our retail partners, Tom’s Food Markets, Oryana Natural Foods, Cherry Capital Foods, Honey Boy Bob Distributors, and others.