PETOSKEY, MICHIGAN | MAY 2018 – There’s a month-long celebration at Roast & Toast Coffee & Café beginning May 1, and it’s a big one! What’s all the fuss, you may wonder? Mary and Bob Keedy, owners of Roast & Toast are celebrating their 25th year in business, which opened in downtown Petoskey in 1993.
Did you know that farmers receive only 17 cents per retail sales dollar (on average) when their food is sold through traditional channels? The remaining 83 cents of this dollar goes to middlemen, distributors, and other players in the food system. Selling direct to consumer (farmers markets, roadside stands, CSA programs, etc.) generates higher margins for farmers (and strengthens consumer’s ties to their food) but can come with its own set of unique challenges and risks: unfavorable weather impacting sales, large time/energy demands, lack of convenience, and seasonality.