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Cherry Everything

Economy, Find Local Food, Guest Post, Julie Millen, Retail, Specialty Producers

When you step into Benjamin Twiggs, you are greeted with the most heavenly aroma… locally roasted Cherry Vanilla Coffee.. the coffee of the day. Your eyes are drawn to the wall of cherry products to your right. After a few steps, you are welcomed with a friendly hello by our staff… today it is Cindy.  She offers you a cup of that incredible coffee, and introduces you to our sample table. She will invite you to taste what is already laid out, and of course invite you to sample anything else you want to try.

essence on main inside

The Essence of Local Food

Find Local Food, Guest Post, Kelly Wilson, Retail, Southeast Michigan

Walk into Essence on Main in Clarkston and you’ll find yourself engulfed in a cloud of delicious smells: freshly brewed Bourbon Pecan Torte Coffee, warm organic ginger molasses cookies (shh! The recipe is a secret!), or the grilled buttery goodness of the Turkey Loves Cherry sandwich (hungry yet?).

Media Release

TLD Launches In-store Local Food Demo Program

Bill Palladino, Press Release, Retail

Media Release

For Immediate Release

Download a PDF version of this media release here.

Date:               May 17, 2017

Contact:          Bill Palladino, bill@localdifference.org  (877)373-5940

Taste the Local Difference® Launches New In-store Local Food Demo Program

TRAVERSE CITY – Taste the Local Difference®, Michigan’s local-food marketing agency, is announcing a new local food demonstration program to support Michigan value-added food producers and retailers.

In fulfilling its mission to help sell more locally grown and produced food in Michigan, TLD is formalizing a service to provide in-store food demonstrations of locally grown and made food.  TLD’s Operations Director, Tricia Phelps, says; “we’re often told by food producers that they just don’t have the time to demo, this new TLD service provides them a professional option with a passionate local focus.”

According to Fresh Trends, an annual study published by food industry newspaper, The Packer:

“86 percent of consumers who purchased a product for the first time did so as a result of a free sample.”

“In-store promotions, such as food demonstrations, enhance product identification and are an effective means of educating consumers about a product or service.”