Media Release

TLD Launches In-store Local Food Demo Program

Bill Palladino, Press Release, Retail

Media Release

For Immediate Release

Download a PDF version of this media release here.

Date:               May 17, 2017

Contact:          Bill Palladino, bill@localdifference.org  (877)373-5940

Taste the Local Difference® Launches New In-store Local Food Demo Program

TRAVERSE CITY – Taste the Local Difference®, Michigan’s local-food marketing agency, is announcing a new local food demonstration program to support Michigan value-added food producers and retailers.

In fulfilling its mission to help sell more locally grown and produced food in Michigan, TLD is formalizing a service to provide in-store food demonstrations of locally grown and made food.  TLD’s Operations Director, Tricia Phelps, says; “we’re often told by food producers that they just don’t have the time to demo, this new TLD service provides them a professional option with a passionate local focus.”

According to Fresh Trends, an annual study published by food industry newspaper, The Packer:

“86 percent of consumers who purchased a product for the first time did so as a result of a free sample.”

“In-store promotions, such as food demonstrations, enhance product identification and are an effective means of educating consumers about a product or service.”