Taste the Local Difference has two distinct new logos to represent our local food brand in 2013. The green logo is the official logo that you’ll see in most of our publications, in our guide, our apps, and on our maps. The orange logo is the one you’ll be seeing in the retail setting where you actually purchase local foods. We came up with this design in a collaborative process with our design team at Flight Path Creative and our retail partners, Tom’s Food Markets, Oryana Natural Foods, Cherry Capital Foods, Honey Boy Bob Distributors, and others.
Over the next few months you should start to see this orange logo appear on shelf tags in grocery stores and markets across northwest Michigan. We are even working on a project to introduce the marketing campaign to downstate stores as well.
When you see the shelf tag, you’ll know the product comes from one of our TLD participating farmers and producers. Each of them signs on to a TLD pledge ensuring you that the products are grown, handled, and processed according to the methods they specify in their TLD agreement. This information is all public, and can be found at the TLD online website database. http://localdifference.org
As part of the shelf tag, there’s a new device that will help you determine exactly how far away each product was grown or made from the store where you purchase it. We’ll feature this new addition in a future post. Just be on the look out for all these changes in the coming months.
And don’t forget you can use the online TLD Food & Farm Database and/or download the TLD smartphone apps.